In the Driver's Seat

Category Archives: Entrepreneurship

Want a Mentor? Don’t Make these Rookie Mistakes

I was listening to one of Tim Ferriss’s excellent podcasts the other day, and he made the comment that the best way to guarantee someone won’t mentor you is to ask them directly to be your mentor. That sounds counterintuitive. But here’s why it makes a lot of sense. Mentoring someone in a formal way requires a lot of time. Scheduling meetings, making introductions to others who can help, answering questions in person and by email – these activities can all add up to a big time suck.…

5 Ways to Market Yourself as a Leader

  Photograph by John Santerre 2010 Being a leader means knowing who you are and what you stand for—You’ve decided upon your mission and you have a vision for how to get there. It’s informed by your value system—what you care most about and what you feel is right. Developing yourself as a leader means declaring a need in the market that you are passionate about satisfying, what your role might be in meeting that need and the audience you want to serve.…